STRATEGIC PLANNING
WHY A COMPANY SHOULD MAKE STRATEGIC PLANNING?
No matter the size of your business, whether small, medium or large. The important thing is to make the Strategic Planning according to business size, since macroenvironment influences affect everyone.
In our country, given the uncertainties of a sudden changes, especially, macroenvironmental, fiscal policy, economic measure that change from one moment to another, causing variations in financial and marketing structure, hence the need of the company to design their potentialities and weaknesses in order to move in a new scenario, such as:
Aspects of the competition, in terms of price, delivery, quality, customers, etc.
Size of the market where the company participates
Financial resources designed so ensure potential vulnerabilities.
Levels of macroeconomic instability that may interfere with the performance of the company.
The main reason for the company to develop a strategic plan is the definition of your business posture and, at the same time, evaluate the opportunity cost, seeking, always, what is best for the stability of the business.
Reduce the ability to sell and to make direct efforts for another product?
Acquisition of new technologies?
Pass on increases in costs in the price of the price of the product and fall in sales?
It is necessary to bear in mind that the strategic planning is a management tool that seeks to maximize the chances of success and, at the same time, minimize the risks.
The work is to examine directly the main points of the internal and external environments with a focus on understanding the business.
It is essential to include all this information range of action plans for short and long term
Strategic Planning requires time, dedication and participation of all employees of the company, especially, the Executive Directors in handling information.
A Steering Group should be installed in order to discuss and guide the information handling. Later, carry out the various stages of implementation of the Strategic Plan.
For this, all the company needs to be turned in NUMBERS in order to equalize the Breakeven Point.