LEVERAGE OF SALES
Our job is to develop a project for your company with the purpose to increase the billing adjusted, to the needs of own capital and/or that of third parties).
We must analyze the price competition, SIMULATE internal calculations for knowing whether we can sell for the same price or less.
Create accurate information with objectivity and global reach controls to prevent the company from becoming vulnerable to regional crises seasonality, predation and competition, and so forth.;
The task is to prepare a technical infrastructure capable of providing quick answers to the sales team.
The Company should deeply know the costs and the Formation of Competitive Market Prices versus Net Working Capital of the Business.
This Net Working Capital should be able to promote LEVERAGE IN SALES, even if it is financed by third parties, whose "financial spread" should be less than the Effective Rate of net income generated in the same period. (Remember it's the effective rate). In this condition you will be emotionally ready to sell without fear of competition.
It has been very common waste of money, simply, with advertising and publicity in order to BOOST SALES.
Well as they say in the old jargon "THE ADVERTISEMENT IS THE SOUL OF THE BUSINESS", however, the company should KNOW FIRST that "PRICE IS THE SOUL OF THE COST."
Currently, companies are computerised, but still the costs and sale price formation, the Working Capital and net income, are based on the "improvisations" and the "hunches".
It is the system cost without cost that increases the costs.
Although computerized, companies generally depart from false assumptions about themselves, about the competitors and clients. The consequence of this STANCE "LOGIC" appears in the company Cash. Lack of Money.
Our consulting work on LEVERAGE SALES runs, behaviorally interacting in the group of employees, with the mark of great intellectual and professional maturity.
In this work together, the reflections will not only result in the normal experiences that AWAKEN CREATIVITY, but mainly, the field of intellectual creation of who does it.
It's science with learning that becomes Wisdom.
In the environment of the determination of prices to Boost Sales can be summarized in three lessons:
Value of Customer Focus
Policy of differentiated price and,
Metric of Smart Price