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STRUCTURING OF THE SALE PRICE TO COMPETITIVE MARKET

 

No matter the size of the enterprise, be it a simple Restaurant and small to a large company.

All private company out some exceptions aims of its activities in the economic system, a gap between its INCOME and its COSTS; This result is PROFIT, which should be the maximum that the company can achieve, limited only by competition in the market.

This result has that is well CALCULATED and the base must be the return on investment, not inflated values.

Many companies are concerned with the price and profits fast and forget that the Structuring of the Sale Price to Competitive Market is a consequence of several mathematical variables. Among these variables, you will find the TECHNICIAN COST INDUSTRIAL, COSTS FOR COMMERCIAL ENTERPRISES AND COSTS FOR COMPANIES SERVICE PROVIDERS, whose core is the EFFICIENCY.

This EFFICIENCY should meet quality and productivity from the simplest things. Both are not synonymous and neither exist in a direct relation of cause and effect, i.e. the fact that PRODUCTIVITY does not mean that we are conducting a QUALITY WORK.

Quality (ACTIVITIES + PRODUCTS) is not do much, without usefulness - do it right, that's it, Result in PRODUCTIVITY AT A LOW COST.

Today, who dictates the PRICE is the MARKET but who Manages the Cost is the company through operational efficiency.

This is a concept which many companies, have not yet adhered, by LACK of information or attachment to ancient cultural habits that only increases the cost of the products.

The greatest burden of this posture is the gradual reduction of WORKING CAPITAL, provoked by cannot identify and/or improve. the activities involved in Industrialization, marketing of goods and services.

Then, those companies copies the sales price from the competition, conceding that can market the same value, or use the "FEELING" or " FAR-FETCHED MUSING" of the discount of 10%, to avoid losing sales. Result, they ends up selling at a loss, without knowing.

Over time, especially in Inflationary period or semi-stabilized shortage of circulating currency economy, assets and liabilities become deficient, rapidly.

The awakening of a new stance in the face of crisis. Comes the dawn with this “unexpected financial scenario”. Find a quick solution ( “ MIRACULOUS “ ) whose inner essence requires maturation of medium and long term. Consequently, few succeed.

Much of all deformations of COST are within the company, embedded habits and operational structure.

Consider the teaching of Grand Master:

Luke 14: 28 a 31

“28 – 28 - For which of you , intending to build a tower, sitteth not down first to count the cost, whether he have sufficient to finish it?”

“29 – Lest haply, after he hath laid the foundation, and is not able to finish it, all that behold it begin to mock him”

30 – Saying, This man began to build and was not able to finish.

31 – Or what king, going to make war against another king, sitteth not down first to take advice on whether with ten thousand to meet him who comes against with twenty thousand?

The text teaches Planning, Anticipation and Adequacy, Asset Protection asset protection of legal entity and natural persons and finally teaches Administration Costs and Expenses.

By the way, you know how much your company earns net per month per product , merchandise and / or service line ?

Does your company prepared to corporate conflicts of shareholders or partners?

"Confucius (551 A.C a 479 A.C) In all things success depends on previous preparation . " ( Confucius )

 

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